Posts tagged with Drinks

pret coffee sleeve

Pret's genius continues, makes the coffee lottery official

Pret-a-Manger created a lot of buzz on social media in 2015 with its mysterious and seemingly-unofficial free coffee giveaways.

If you were a regular at a particular store, or if a barista simply liked your face, you may have received a free coffee.

Many people on Twitter took this pretty seriously, seeing the gesture as affirmation of their good looks or friendly manner (see tweets below). 

Well, now Pret is making this official and has added a twist that could turn out to be the most genius piece of marketing strategy of the year.

1 comment