Posts tagged with Dynamic Pricing

piggy bank

How banks are using big data & segmentation to lure depositors

Interest rates are on the rise in the US and banks, eager to lure depositors, are finally beginning to increase the rates they offer depositors.

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oferta

Why dynamic pricing is still as relevant as ever

Years ago, we got used to airline tickets fluctuating in price and then Amazon began dominating online retail and put their own version of dynamic pricing to work.

Since then, dynamic pricing has become increasingly commonplace in online retail.

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Can dynamic pricing be a headache for brands?

Calvin Klein recently partnered with Amazon Fashion to launch holiday pop-ups in LA and New York, featuring exclusive product ranges.

The physical stores were supported by a new online shop – amazon.com/mycalvins – where additional products were available. In-store consumers were able to engage with a range of new Amazon technology, including instant access to online product reviews. All very cool, high-tech... a great fit for both brand and retailer.

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Amazon might be ditching the discount, sort of

Historically, discounting has been a lifeblood for many retailers. And the bane of their existence at the same time.

Now, the 800-pound gorilla of online retail appears to be experimenting with ditching discounts. Sort of.

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Four top pricing hacks for online retailers

Pricing hacks are small tactics that can make big impacts on your ecommerce sales.

If you're a retailer, the idea of trying something new might warrant a bit of caution moving forward.

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What's better for online conversions: Low prices or a strong brand value?

Every retailer's conversion rates could use a little push. The only question is how they can attain and surpass their desired conversion rates.

Many retailers resort to temporary ideas like discounts or free shipping to draw customers into their store, but the reality is that while these are useful to increase sales, they aren't sustainable strategies.

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How repricing helps level the ecommerce playing field

If you're new to the ecommerce industry, I'll let you in on a “little” secret. There's an 800 pound gorilla in the room that is nearly impossible to take down.

Its name is Amazon, and it's the largest online retailer in the western hemisphere. 

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How consistent should desktop and mobile experiences be?

With more and more websites seeing the majority of their visits from mobile devices and Google paying more attention to mobile friendliness, it's no surprise that the small-screen experience is top of the agenda for companies.

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How online retail can catch up to brick and mortar

Ecommerce has been making its mark the past couple of years, but is still only a fraction of the overall retail industry.

Online retailers and ecommerce professionals have been eagerly speculating that online retail will soon overtake brick and mortar stores in terms of popularity and sales.

Despite optimistic holiday numbers, research has indicated that these speculations are simply not true.

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There’s no such thing as one right price in retail

We live in a constantly changing market, why should your prices be static?

That title’s kind of a big statement, but it’s true. Customers face an array of prices for identical items from store to store. But why?

Well, some stores are trying to beat competitors’ prices, and others are raising prices based on an increase in demand.

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Why dynamic pricing is a must for ecommerce retailers

Dynamic pricing is a pricing strategy in which prices change in response to real-time supply and demand.

While this isn’t a brand new pricing strategy, (American Airlines first introduced it in the early 80’s) it is currently taking ecommerce by storm.

Dynamic pricing allows retailers to remain competitive with 24/7 price monitoring and changes, boosting profits by 25% on average.

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Online price discrimination: a surprising reality in ecommerce

Online price discrimination has attracted immense popularity and heat in the last few months when the Wall Street Journal revealed some websites that used variable prices based on users’ location and other statistics.

This came as breaking news for those who used to think of the ecommerce market as a reliable and fair shopping arcade.

So, let’s see how this thing works, and how you can save yourself from this manipulation.

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