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Posts tagged with Email Marketing Industry Census

73% of businesses carry out basic email segmentation: report

Almost three-quarters (73%) of businesses carry out basic email segmentation while a further 16% are planning to implement it, according to the new Econsultancy/Adestra Email Marketing Census.

After basic segmentation, encouraging sharing of content (52%) and regular list cleansing (49%) are the email practices which marketers are most likely to be undertaking.

Businesses are clearly seeing the benefits of segmenting their email marketing as a further 46% are planning to implement a more advanced programme.

The report, which is based on a survey of 1,329 agency and client-side respondents, looks in detail at the approaches taken and the resources given to email marketing, as well as issues regarding effectiveness, deliverability, technology integration and mobile.

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