Posts tagged with 'email open rate'
The proportion of email opened on mobile devices reached 41% in the second half of 2012 and is on course to surpass desktop by the end of this year.
The findings, which come from a report by Knotice, show that smartphones now make up 29% of the total while tablets account for 12%.
This increased from 26% and 11% respectively in the first half of 2012.
And despite the increasing dominance of Google’s Android operating system, iOS devices account for the vast majority of mobile email opens.