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Posts tagged with Embedding

G+ SoundCloud

A noisy newcomer: SoundCloud now embeds in Google Plus

Google+ continues to enrich its offering with embedded SoundCloud widgets now enabled. Here at Econsultancy, and across the web, many predict that G+ will gradually become more and more prominent.

Google+ Sign-In integration was launched on SoundCloud in May, and a week or so ago, embedding was brought to G+. All you need to do is share any SoundCloud URL to your Google+ circles and the widget will appear, automatically in the post.

It will be interesting to see if any brands start hosting audio in this way. Seems a quick and easy way to direct consumers to a stash of audio content, fairly seamlessly from G+.

Let's see how it looks, and examine some reasons for G+'s growth.

2 comments

The rise of interactive video and what it means for online marketing

Online video isn’t exactly the new kid on the block amongst those the digital industry, but it is maturing into a meaner, tougher kind of service. It is also the one area of display advertising that I’m expecting to flourish over the next twelve months or so, especially in the interactive segment. 

It’s no surprise that video in general is on the increase, given that users are continually wanting an engaging experience. According to comScore’s US video metrics, 14.5bn online videos were watched during March this year - a massive 11% increase from February - and I’m equally of the opinion that this trend will be very similar in the UK. 

17 comments