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Posts tagged with Flight Search

Cathay Pacific logo

Cathay Pacific unveils new responsive site, but fails to optimise checkout

A few weeks ago I reviewed the state of web design in Asia’s airline industry.

It was surprising to find that these major brands expected customers to put up with clunky, out-dated web forms and a difficult purchase journey.

But Cathay Pacific was clearly already aware of the issue and has just unveiled a new responsive site as part of a wider rebranding exercise that seeks to present a “simpler, cleaner, more customer-focused Cathay Pacific brand.”

I’d like to claim that my blog post spurred it all, but it actually comes after 18 months of planning.

The resulting philosophy will guide the design of “new websites, lounges, cabins, in-flight service, entertainment products” and more.

From our point of view the most interesting feature is the new website. So, what’s it like?

2 comments

Site review: Fly.com

Having paid a reported $1.8m just for the domain name, TravelZoo has launched a comparison site for airline tickets, Fly.com, this week.

Providing an excellent user experience on travel websites is vital, given the complexity of the product on offer in terms of different flight options and the quantity of results, so how does Fly.com measure up?

Fly.com homepage

6 comments