Posts tagged with Formula One

Pat Symonds, CTO of Williams, on why VR will shape the future fan experience of F1

According to Pat Symonds, CTO of Williams, digital technologies like virtual reality are set to play a key role in how fans engage with the Formula One experience.

From fashion to travel, we’ve seen many brands utilise this new technology to enhance the consumer experience.

For the motor racing industry - a sport that’s occasionally criticised for being elitist and inaccessible to fans – it could help to bridge the rather large gap between the fan and the race track.

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