{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.

No_results

That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.

Logo_distressed

Sorry about this, there is a problem with our search at the moment.
Please try again later.

Posts tagged with Future Of Retail

delorean

Six omnichannel trends in ecommerce

I like writing about trends in digital marketing and ecommerce and the exciting thing about 2014 is I get the feeling we all have a better idea of where it’s headed.

In 2013, retail sales totalled $15.15tn. $1.2tn dollars (<8%) of this was spent online.

If online retail figures continue to rise (the most ‘virtual’ market is the UK, with 13% of sales online in 2013), it will likely be the product of a new generation of consumers and increasingly sophisticated retailers.

But how sophisticated is ecommerce today? What is achievable and will the holy grail of ‘omnichannel’ commerce ever be realised?

Rather than write pieces about smaller parts of ecommerce, such as order management or personalisation, I thought I’d try to cover all of it in one post.

These trends pick up and expand on some points discussed by Demandware COO Jeff Barnett at Xchange 2014.

Obviously, retailers are in varying stages of maturity, so feel free to let me know if I’ve overdone it some areas and not been aggressive enough in others. And practitioners, let me know what I've missed.

2 comments

What will the store of the future look like? #IMW13

During the Integrated Marketing Week talk 'Marketing 3.0' Paul Price, Creative Realities’ CEO, discussed the near and new technologies making big differences to the consumer experience with brands, particularly in retail.

Since Price has worked with the likes of Macy’s, Novartis, L’Oreal and Wells Fargo, tune into what he has to say now about the store of the future tomorrow!

7 comments