Posts tagged with Google Wallet

Google Wallet

2014: the year of ‘Buy with Google’?

2014 feels like a significant year for the mobile wallet.

Perhaps before long we'll all be more comfortable 'buying with Google' on mobile websites and apps.

The payment industry itself seems to be shaping up for a leap forward, with its leading conference opting for a rebrand. After 15 years as the Mobile Financial Services & NFC Summit the event has been renamed as the Mobile Wallet & Retail Innovation event in 2014.

This change reflects the slow clarification of what has been a bit of a curate’s egg until now. Confusion around NFC and smartphone hardware, as well as just what it is that the consumer wants, has distracted from exciting potential of the mobile wallet as a tool to buy on mobile websites.

In 2013, merchant-specific payment apps were arguably more successful than broader mobile payment solutions. The Starbucks app is regularly cited as one of the biggest successes thus far, used for 10% of all transactions and providing the customer with an experience enhanced by rewards. The point being, the customer wants more than just quicker payment.

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Google needs e-commerce school after Nexus 4 ‘Play’ sale fails

Google's new smartphone, the Nexus 4, is available to buy and the search giant is currently accepting pre-orders through Play, its version of iTunes.

However we've been hearing some negative feedback around Play and the way Google is handling the entire purchase cycle for the Nexus 4, so decided to investigate the user experience.

We used the same e-commerce best practice criteria that we used for previous posts, the full details of which can be seen below. 

The verdict? Wait and buy the Nexus 4 in store. Here is why...

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VeriFone wants to be the Switzerland of payment solutions

Will the future of payments belong to upstart innovators like Square? As mobile payments become a larger and larger part of the global payments industry, they just might.

But payment giants like VeriFone aren't sitting idly by either. At this week's National Retail Federation’s Convention and Expo in New York, the company, whose point-of-sale systems are used by countless businesses, will be demonstrating how it plans to keep up with rapidly evolving payment technologies.

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Mastercard throws weight behind EU Green Paper on mobile payments

In response to the European Commission’s Green Paper on electronic payments, published today, Mastercard is the first major payment company to officially lend support to the campaign.

The goal of the paper is to expand electronic payments to help European businesses grow, and consumers to shop easily and safely online, instore and via their mobile devices.

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