Posts tagged with Hachette Filippachi

Fashion magazines finally take the plunge into e-commerce

Getting an ad in the pages of a top fashion magazine might have once been a priority for major advertisers, but as dwindling September issues arrive, that revenue stream is looking less and less viable.

And the once web adverse fashion industry is starting to get more comfortable online. As Fall (and Fashion Week) descends on New York, fashion titles are moving their business models more forcefully into the digital space. Numerous magazines are beginning to offer e-commerce options, which will open up new venues for traffic and monetization.

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