Posts tagged with Healthcare

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Six fascinating ways Google is innovating in healthcare

Alphabet subsidiaries Verily Life Sciences and DeepMind Health have announced some of the most exciting digital and tech projects in healthcare over the past year.

I've rounded up six of the most intriguing, including apps, hardware and data management.

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10 examples of the Internet of Things in healthcare

The next decade may well see a revolution in treatment and diagnosis of disease, as the Internet of Things (IoT) is brought to bear on medicine.

Here are 10 examples of IoT in healthcare.

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Can search revolutionize healthcare & the diagnosis of diseases?

Which technologies are most likely to revolutionize healthcare?

While there are no shortage of candidates, including wearables and telehealth, one of the internet's long-standing fixtures, search, shouldn't be overlooked.

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Digital media vs. HIPAA violations: Risking your reputation in healthcare

Healthcare providers might be in for a rude awakening in 2016.

This year is quickly shaping up to be the one in which digital media moves from having an ancillary impact on healthcare organizations, to one in which it plays just as central a role as it does in other industries.

Blatant warning signs started to crop up in late 2015, but thankfully, there are ways to prepare.

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Pharma's mobile & social efforts aren't as healthy as they should be

Despite the fact that pharmaceutical companies have more opportunities than ever to reach physicians through digital channels, many are missing the boat on mobile and social.

According to research by Deloitte Consulting and the Gerson Lehrman Group (GLG), mobile apps published by pharma companies for physicians average just 100 to 5,000 installs in the Google Play store compared to 1m to 5m installs for apps targeting physicians published by third parties.

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Is the healthcare industry catching up with digital innovation?

Healthcare has traditionally been seen as lagging behind other industries when it comes to digital marketing.

But now there are some exciting things happening within this sector when it comes to data, mobile, and consumer-focussed digital experiences

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Improving healthcare through social media tracking

In a recent survey of marketers, Econsultancy and Ogilvy CommonHealth examined how prepared healthcare companies are for digital change.

You can read the results here. But what about practical examples of change within healthcare marketing?

Well, let's take a look at some of the work done in social media analysis.

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How is healthcare marketing changing in the digital world?

Healthcare marketing has inherent difficulties. 

In an industry where the product takes centre stage, how can a company create a meaningful corporate brand that adds value? And beyond the product, what go-to-market innovations can be found in a realm where data security is paramount?

These are just two of the questions facing healthcare and pharmaceutical companies as marketers evolve strategy in response to consumer behavior.

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Health marketing: thoughts from the frontline

A conversation with Michael Griffith, VP of User Experience and Executive Creative Director at Bottle Rocket.

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Q&A: Ritesh Patel on the current transformation in healthcare marketing

Healthcare is undergoing a transformation unlike any it’s seen before. 

Driven by the perfect storm of technology, legislative changes and patient demands, the healthcare ecosystem of tomorrow will be vastly different from the one we know today.

To help understand the role marketing will play in this evolution of healthcare, I talked to Ritesh Patel the Chief Digital Officer of Ogilvy CommonHealth Worldwide.

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15+ examples of effective content marketing from healthcare brands

I’m always interested in effective content that comes from industries traditionally seen as quite 'dry'. IBM’s content marketing strategy is a good example of this. 

This time I’m going to focus on the healthcare industry. Like it or not, healthcare is a highly competitive market in which attracting 'customers' is a high priority. But marketing efforts among these organisations has not always kept up with the standard in other industries. 

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How to foster a more digital company (even if you’re in healthcare)

If traditional inefficiency makes for digital opportunity, meet the greatest opportunity since Y2K…the US healthcare system.  

Econsultancy’s recent roundtable with Ogilvy CommonHealth brought together marketers seeking to transform their industry.

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