Posts tagged with In Game Advertising

In-game advertising: are we being played?

In-game advertising is nothing new. From automotive giant Jeep advertising in Tomb Raider in 2007 (image below) to FarmVille based incentives from Bing this month. 

The question is; how does it work? Have companies and game providers cracked the method of getting into our psyches to get us to do what they want?

Tomb Raider_Jeep_Ad

(Image courtesy of Double Fusion)

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Microsoft: in-game advertising is doing great

JJ Richards, general manager of Massive, the in-game ad network Microsoft purchased in 2006 for an amount estimated to be between $200m and $400m, has a message for anyone who believes that in-game advertising must have been overhyped due to steep layoffs in his unit and rumors that Microsoft has been shopping it to potential buyers. That message is: in-game advertising is doing great thank you very much.

In a post on the Microsoft Advertising Blog, Richards states "I want to set the record straight by divulging five basic facts about in-game advertising".

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