Posts tagged with Jeans

copywriting

How product descriptions vary among nine fashion retailers

Copywriting is just one of the elements that combine to make up an effective ecommerce product page.

The product description needs to be informative and sell the benefits of the item, while also being concise enough to retain the customer’s interest.

Copywriting also goes some way to contributing to a brand’s identity, as the tone and type of language used will impact how customers perceive the site.

To show the extent to which the quality of copywriting varies among major retailers I’ve pulled together nine examples of product descriptions for the same pair of Levi 510 skinny jeans.

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