Posts tagged with Lead

kiss

Seven simple tips for improving your B2B lead nurturing

If you attend any sales or B2B conference then it’s difficult to avoid hearing someone mention ‘the rules of engagement’.

But, David Klanac of Pardot argues, it is actually a very relevant phrase. It’s the nature of the marketer’s job to follow the changes wrought by proliferation of media.

David was talking at FUNNEL, part of the Festival of Marketing, and gave his seven tips for lead nurturing.

The first step for Pardot was to actually ask the B2B consumer "what steps do you take to research and purchase a solution?"

This question is important because the tactics for buying have changed. When Google started in 1998, only 26 million web pages were indexed, ten years later in 2008 this figure stood at one trillion. With all that content it’s hard to get found. Nevertheless, consumers try, searching two or three times on Google before considering the purchase cycle.

So, what are David's seven tips for nurturing leads?

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funnel

Six priorities for B2B CMOs in 2014

It's never too early to get your house in order for next year.

This morning at FUNNEL and the Festival of Marketing, I listened to Adam Sharp from clevertouch, marketing automation specialists.

Adam outlined how the marketing department is changing, and what you need to be thinking about to prove that the marketing team is the place where fundamental change can be driven within the organisation.

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Implementing marketing automation: five key success factors

FunnelWith the release of our first Marketing Automation Buyer's Guide this week, we aim to shed some light on the trends and issues affecting this fast-developing sector, as well as provide information about best practice and tips for successful marketing automation implementations.

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Marketing Automation Best Practices

Is your marketing process on auto-pilot?

Wouldn't it be nice if your marketing process was on auto-pilot? If one platform could link up your sales, online and offline databases, as well as figure out purchase habits the instant customers make their first purchase?

That future is now, that future is marketing automation. 

In order to help marketers understand this technology, we recently released our Marketing Automation Best Practices report. The following is a brief outline of some of the main topics covered in this report.   

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Online lead generation still growing but becoming more competitive

Research published by Econsultancy earlier this week has shown that there is a continued trend towards online lead generation at the expense of offline techniques, but methods such as natural search, paid search and email are becoming more competitive. 

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