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Proof of ROI is the one factor guaranteed to get board-level buy-in for increasing marketing budgets.
But is the fixation with ROI getting in the way of innovation?
This week's stats include YouTube ads, emojis and email, product descriptions, digital budgets and much much more.
They're funky, because I've run out of good adjectives.
For more statistics to build a business case or simply impress your friends, see the Internet Statistics Compendium.
Though digital marketing budgets are growing in 2016, there are signs of frustration among marketers when it comes to winning boardroom and organisational battles.
Our seventh annual Marketing Budgets Report 2016, sponsored by Oracle Marketing Cloud, was published this week.
The survey of almost 500 company and agency marketers reveals some important trends...
There's a lot to know about paid search advertising.
To mark the release of Econsultancy's newly updated PPC Best Practice Guide, I've pulled together a brief intro to KPIs, budgets and resourcing for paid search.
The full guide is more than 350-pages long and includes the basics of setting up a campaign, to more involved cross-channel strategy.
My boss emailed me today.
He said: 'Can you write up a quick post with a very prominent link to the salary survey. You can either A) write a straightforward promo, or B) try and spin it out into something more interesting by adding in a load of info about our marketing skills and job descriptions research'.
91% of marketers understand the value of attribution, yet many of the conversations I have suggest that most of them are struggling to justify spend on attribution technology internally.
Digital marketing is supposed to be entirely measurable, but we all know that in reality that’s not the case.
The proliferation of digital touchpoints has made the path to purchase incredibly complex, which means marketing attribution and measuring ROI has also become more difficult.
Almost two-thirds of companies are planning to increase their marketing budgets in 2015, according to the results of our new report.
The Marketing Budgets 2015 survey, published in association with Oracle Marketing Cloud, found that 63% of companies will spend more on marketing this year, while 31% will retain the same level of spending and 7% will decrease their budgets.
77% of companies plan to increase their digital marketing budgets, the highest rate since our Marketing Budgets survey began, and up from 71% last year.
This stat is taken from our Marketing Budgets 2015 Report, published in association with Oracle Marketing Cloud.
Investment in digital marketing continues to grow, with 77% of marketers saying their companies intend to increase budgets in 2015.
This is one of the findings of Econsultancy's Marketing Budgets 2015 Report, published in association with Oracle Marketing Cloud.
Here are a few highlights from the report...
What do clients want and value in their agency relationships? What level of digital sophistication can be seen client-side? How are clients transforming in the light of increasingly digital customer experiences?
These are the questions asked by the 2014 Society of Digital Agencies (SoDA) Report and its Digital Marketing Outlook survey conducted in partnership with Econsultancy.
In this post I've rounded up some highlights from the report, looking at changes in the agency-client landscape.
UK digital agencies are predicting year-on-year revenue growth of 30% for 2014, according to a new survey from Econsultancy.
This bullish forecast represents an average taken from 322 digital agencies, and compares to a figure of 26% when the survey was previously carried out in 2011.
Just 10% of agencies that responded to this year’s survey expect their business to remain flat, while around a quarter (24%) predict that their revenue will grow by 50% or more.
The findings come from Econsultancy’s fifth Digital Agency Rate Card Survey, which gives an insight into what UK digital agencies charge for different types of skills and levels of seniority, and investigates how and why rates may vary, for example by size of company.