Posts tagged with Massey Ferguson

How Massey Ferguson use content and social

How Massey Ferguson uses B2B content marketing and social to sell tractors

Farming machinery isn’t necessarily the coolest product on the planet, so it’s good to see a B2B like Massey Ferguson doing interesting things with content, especially when compared to rivals like John Deere, which arguably has wider recognition.

I’ve been taking a look at the tractor company’s website and social feeds to get a feel for how it uses content to engage with a particularly niche market.

Incidentally, you wouldn’t believe how hard I’ve struggled to avoid using the phrase ‘content farm' in this article...

And for more on this topic, download Econsultancy's B2B Content Marketing Trends Briefing 2014.

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