{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.

No_results

That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.

Logo_distressed

Sorry about this, there is a problem with our search at the moment.
Please try again later.

Posts tagged with Metamarkets

Is big data a publisher's panacea?

For traditional publishers trying to find their place in the 21st century, digital media is both a blessing and a curse.

The blessing: incredible opportunities to reach their audiences across channels, building stronger relationships in the process. The curse: digital has upended huge parts of the revenue models that kept them flush with cash in the past.

According to David Soloff, CEO of predictive analytics vendor Metamarkets, there is a panacea for publishers struggling with the curse: big data analytics.

1 comment