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Posts tagged with Multi Device Tracking

Tracking across devices with new Google Analytics

At the end of 2012, Google introduced some genuinely cool changes to its Analytics products.

These were the kind of changes that get whoops from the audience when announced at the Google event in California (although in the UK the reception was predictably more… British). 

The big thing is a new tracking method: user-centric, multi-sessional, multi-device tracking...