Posts tagged with News International

News International gearing up for tablet magazine launch

News International is reported to be launching a digital project aimed at iPad users, partly staffed by former News of the World employees.

Press Gazette reports that Murdoch will be adding a second tablet-focused magazine to News Corporation's portfolio, and that it's expected to launch soon.

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The Sunday Times launches "The Social List"

sunday-times-rich-listWith services like Klout and PeerIndex continuing to attract investment and users, there’s some serious money and traffic to be had from social media measurement, which explains why a corporation like News International would be interested in acquiring a slice of the pie chart.

This week the NI-owned Sunday Times launched its own ‘Social list’, and based on initial use it could be set to attract a wider audience. 

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What are we to make of The Times paywall figures?

Yesterday News International announced that “the new digital products for The Times and The Sunday Times have achieved more than 105,000 paid-for customer sales to date." So are these figures good or not? Should other media companies be encouraged by these initial results from Rupert’s great experiment?

I’ve frequently been on record in the past, including on Channel 4 News, saying that I didn’t think Murdoch’s paywall plans were the right way forwards. So should I now be eating humble pie, given that the data and results are now public?

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News International continues its paywall push

Rupert Murdoch's News International may still have a long way to go in convincing the world that it can succeed by putting its newspaper websites behind a paywall, but that doesn't mean that News International isn't confident that it will eventually succeed with the paywall model.

In a sign of its confidence, it is putting the website of the UK's top-selling Sunday newspaper, News of the World, behind the News International paywall in October.

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Is Murdoch's move from reach to relevance sustainable?

So the inevitable is upon us; Rupert Murdoch has at last announced the final details of the Times Online pay wall, due to be implemented in June.  

Whether you think this is a good thing or not for the news industry as a whole, it has certainly thrown up a compelling argument in its favour, in terms of digital marketing. 

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