Posts tagged with Ofcom

chart from ofcom report

Five key findings for marketers from Ofcom's media report

How do UK adults consume media? On what devices? And in what frequency?

The Ofcom Adults’ Media Use and Attitudes Report, published last week, is always an interesting read, showing how habits have changed over the years.

I've picked my highlights for marketers from the survey of 1,841 adults.

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Key ecommerce statistics from Ofcom's Communication Market Report 2015

The 2015 Ofcom Market Communications Report includes interesting statistics on consumer attitudes to ecommerce and what influences purchase decisions. 

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Key video statistics from Ofcom's Communication Market Report 2015

Included in the Ofcom Communications Market Report for 2015 is a detailed breakdown of the state of media consumption in the UK.

Digital media services have grown in popularity, driven by younger audiences, and an increased uptake of connected TVs and devices that enable TVs to become smart. 

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Key mobile statistics from Ofcom's Communications Market Report 2015

The key takeaway from the 2015 Communications Market Report is that the UK is now a mobile society.

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Key statistics from Ofcom's Communications Market Report 2015

The Ofcom Communications Market Report for 2015 has been released and it contains a huge number of important statistics for digital marketers. 

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the internet

How do we use the internet and mobile devices in 2014?

Ofcom today published The Communications Market Report 2014 in the UK.

There are lots of interesting stats within, across telecoms, audio-visual industries, post and of course the internet.

No doubt we'll be covering the report fairly heavily, but I thought I'd start by rounding up the bits that caught my eye.

How is device use changing? How are people accessing media? How much are advertisers spending and on what?

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Tablets are helping to drive more older people online: stats

The number of people aged 65 and over accessing the internet has risen by more than a quarter in the past year.

One major reason for this is an increase in the use of tablet computers by older people aged 65-74. In just one year, the number of older people using tablets has increased from 5% in 2012 to 17% in 2013.

These findings come from the latest Ofcom Adults’ Media Use and Attitudes Report 2014 in which 2,674 adults aged 16 and above were surveyed.

As the internet becomes a more accessible place thanks to easier to use and faster connecting devices coupled with an increased awareness and education, the online population of people over the age of 65 has increased. 

The proportion of people aged over 65 that are accessing the internet reached 42% in 2013, a 9% rise from 33% in 2012. This has helped to drive overall internet use up from 79% of all adults in 2012 to 83% in 2013.

The majority of services that people from every age group need to use are now as easy to access online as they were offline. The convenience of efficient and easily accessible online services is hugely valuable in improving the quality of life for those that may struggle to access them on the high street.

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The UK spends more online per head than the rest of the world: stats

In 2012, the average person spent £1,175 online in the UK.

This statistic comes from OFCOM’s 2013 International Communications Market Report, revealed today. 

Our nearest rival is Australia, where the average per-head spend is £867, approximately one quarter less than us.

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OFCOM reveals UK digital advertising trends: stats

In 2012, 36% of advertising spend in the UK was on digital. This is up from 19% in 2007.

This statistic comes from OFCOM’s 2013 International Communications Market Report, revealed today. 

The UK also spends a higher share of its advertising budget on digital than the rest of the world.

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Five surprising digital data nuggets from the UK

Our Internet Statistics Compendium has seen another bumper update this month, collecting the best freely available data from across the digital spectrum across our easy-to-explore ISC documents.

Perhaps the biggest news on the digital media front in August was the release of the hugely comprehensive Communications Market Report 2013 from Ofcom. 

We look at a good proportion of the report in our latest update, but I wanted to collect several of the findings here – some of which may be surprising, even to those with the keenest eyes on the UK’s digital scene.

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62% of 12 to 15-year-olds own a smartphone : infographic

I find it fascinating to look at habits of children who have grown up in the digital age or really now, with social media. So I found the recently published Ofcom child media usage survey interesting as it looked at the habits children are displaying in terms of their media consumption.

The numbers aren't surprising nor is the move away from traditional TV viewing with only 17% of 12 to 15-year-olds saying they would miss TV if they didn't have it. Most parents I know are showing their kids Elmo videos on YouTube and I've scarily seen an increase of pretend laptops, iPhones and iPads, for the under 3s to play with so they don't break mummy's shiny new iPhone 5. 

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79% of internet users in UK buy online

British consumers shop online more than any other 'major' country, according to the sixth annual International Communications Market report from Ofcom.

Other points of note were that consumers in the UK watch more TV online, use their mobiles to access the internet more and pay less for communications than many around the world.

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