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Tackling the topic of product detail page layouts is daunting because there is no short answer.
Saying one element such as large product images increases conversion, though it's proven, does not tell the full story.
The product detail page needs to be dealt with as a whole. This article will do just that. It will focus on the 'must have' page elements, recommend where they should appear on the page, explain why, and provide tips on how to maximize the value of each.
To support recommendations, experienced online retailers will be used as examples, known experts will be quoted, and for those who are visual, a wireframe has been put together for reference.
The features you need to add to product pages will vary according to the type of ecommerce site.
Some of the things on this list are essentials for any online retailer, while others are dependent on the sector and target market.
This checklist contains some of the more common elements that customers are looking for on ecommerce product pages, as well as some more advanced features that can enhance the experience.
Your product pages should contain the essentials listed below, and most of the others. I haven't listed product reviews as essential, but I'd say they're pretty close to it.
I've tried to think of everything here, but please let me know what I've missed, and what works for your site.
Great product imagery can do a lot to improve online retailer's conversion rates by showcasing products in the best possible light, and highlighting key features for shoppers.
When used well, they can also educate shoppers about a product, and a more informed customer is less likely to return items bought online.
Here I look at 15 ways to improve product imagery, with lots of great examples from ecommerce sites...
If you’re a regular user of Google+ (and if you aren’t, here’s some good reasons you should be), then you may have seen a few unusual posts popping up on your feed today.
This will lead to speculation that despite its previous ‘No ads’ stance, Google may be willing to include a few Facebook style promoted posts to add spice to the G+ mix...
Google Plus has announced a host of new image editing features, which integrate the brilliant Snapseed application into the social network.
There's also an 'awesome' twist with the addition of animated gifs for sequence photos. A collection of useful tools for anyone who wants to use original imagery in their content.
On Wednesday Google+ announced a host of improvements. For me, involved in the content side of things, I was particularly interested in the new image features, particularly after hearing that they'd integrated the excellent Snapseed app.
Here's a brief summary of the main G+ improvements in effect today.
We at Econsultancy think it now has the chops to garner more users, and these features may enable the platform to take hold...
Twitter wants to be a media company, and its efforts to become one have created a lot of collateral damage.
That's not at all surprising: when the company was positioned as a communications platform with an open API, developers flocked to take advantage of the connately-flowing river of data that Twitter produces. But many of those developers, as well as companies like LinkedIn, had to be cut off as Twitter's desire to be a media company realistically requires it to control the user experience, and how its content is displayed, in consumer channels.
When Facebook announced that it was acquiring photo-based social network Instagram for $1bn in April, the upstart had around 30m registered users and less than 1m daily active users.
Today, Instagram boasts more than 100m registered users and more than 11m daily active users.
Not surprisingly, that has given brands seeking to expand beyond social networking stalwarts like Facebook and Twitter to give Instagram a look. And they're not just looking: according to new research published by social analytics firm Simply Measured, brand adoption of Instagram has jumped by 35% since August and more than half of the Interbrand 100 are now active on the service.
What's cooler than spending $1bn on a mobile photo sharing app?
The answer: spending $1bn on a mobile photo service and then launching your own mobile photo sharing app service weeks later.
When you delete a photo that you had uploaded to a social network, what happens?
You might expect that it's deleted. After all, why would Facebook, for instance, want to store that old photo of you and Aunt Hilda any longer than it has to? Even you don't want that photo.
Is the internet going to be a godsend for traditional publishers or will it turn out to be a cruel hoax?
The answer to that depends on a lot of things, some of which are out of the control of publishers, such as the state of the economy and ad market.