Posts tagged with Portal

25 brilliant examples of Facebook brand pages

I love to see brands generating innovative, engaging and creative advertising online. Yet, I’m always surprised at how little effort companies put into Facebook from a creative perspective, especially given the noise they make about using the platform and the levels of engagement often put in.

Arguably, Facebook does have a static format that needs changing, but it’s not that difficult – or expensive – to come up with some great landing page manipulation through Facebook Markup Language (FBML)... And some brands are taking advantage of this, to great effect.

Here are a few examples from our How to Create Amazing Facebook Pages guide...

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If Yahoo's new anti-Google ad campaign fails, it's not You!, it's them

Yahoo is launching new ads today. This fall the company launched a $100 million campaign with its vaguely worded "It's You!" ads. But failing to see a return on that investment, Yahoo is shifting focus with the rest of its $85 million ad campaign. 

It helps that Yahoo has a clearer target now. Its new video ad takes aim at a nearly blank homepage that looks suspiciously like Google, which they call a place you come to "so you can leave."

Yahoo, in contrast, positions itself as a place "that gets to know you." For Yahoo to succeed as a portal (and to sell advertising), it needs to direct people to its homepage, which this campaign purports to do. But there's one thing about its focus on Google that doesn't work: do people really use Google as their homepage?

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