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Posts tagged with Randall Rothenberg

IAB to revise ad unit standards - with creative input

The Interactive Advertising Bureau is taking a new look at interactive ad unit standards. Only this time, they're looking for a new constituency to weigh in on the future of online advertising: the creatives.

"We believe we can make interactive advertising far more hospitable to the craft and practice of persuasion by putting creativity front and center in the development of advertising standards," said Randall Rothenberg, IAB president and CEO. "By bringing creative agency leaders into the discussion of the standards, we highlight our industry-wide mission to showcase brands and engaging consumers in meaningful ways."

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