Posts tagged with Renault

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10 excellent video-embedded landing pages

Using video on a landing page can increase conversion by up to 86%.

This statistic comes from a study by EyeView on various ecommerce sites.

In the study, two different variations of the same website were built, with 50% of the traffic being directed to a landing page with an embedded video, the other 50% directed to a page without.

The website that achieved the largest conversion rate (86%) was an online tutoring service. This is clearly the type of company that would naturally benefit from a landing page video, as most of its content is likely to be delivered via that medium anyway. It’s a free ‘sampler’, a way to show how professional and useful your service is before the visitor has signed up for a subscription.

Video is one of the best and most persuasive of all visual tools as it’s capable of delivering large amounts of information quickly and succinctly. Especially if it's about a new service or product.

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Mattel continues to engage with Barbie 'Life in the Dreamhouse' web series

This week on our weekly showcase of The Dachis Group's Social Business Index we've focused on cars, cars, cars…and Barbie. 

The Dachis Group has analyzed three well-known brands – Chrysler, Renault and Mattel - to see why they are faring better in the social space this week.

We'll also take a glimpse at the top twenty brands on the Social Business Index, a real-time ranking of more than 30,000 global brands based on their performance in the social space, to see how the biggest brands in social are faring.

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Automotive's social trend could pay off for Carpooling app

The integration of social media into the automotive industry is predicted to be one of the key digital trends of 2012 and already this week we have seen several developments in this field.

On Monday Ford launched a new tool that allows its US dealers to display real time inventory information through their own social media profiles, and YouTube this week announced two new automotive channels.

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Renault to integrate tablets into some models for 2012

Renault has announced that it will integrate tablet devices into its ZOE and Clio 4 models in 2012.

COO Carlos Tavares revealed the new device, known as R-Link, at LeWeb today.

It will include 50 apps when released, but Tavares admitted that Renault does not have the expertise to get the best out of the device - so has challenged developers to create new apps.

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