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Posts tagged with Sitecore

Pimp my user experience!

Do you remember that ridiculous programme “Pimp My Ride” on MTV hosted by the even more ridiculous 'rapper' Xzibit?

Well Xzibit and his creative mechanic friends were ahead of their time as they recognised the importance of personalisation and creating something that was tailored to individual interests.

An admirable philosophy that should be applied to web platform content.

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The importance of customer experience in a multichannel world

In order to succeed in a multichannel world dominated by a handful of major businesses and online market places, retailers need to work hard to differentiate themselves from the competition.

To avoid getting caught in a self-defeating price war, businesses should focus on improving the customer experience and ensure that shoppers want to remain loyal to the business.

This is one of the central themes in our new Modern Marketing Manifesto, which forms the basis of the upcoming Festival of Marketing. The Festival begins on October 8 and includes a number of exciting events that will help marketers get to grips with new trends and disciplines.

So to find out more about how businesses can better understand the customer experience, I spoke to Sitecore marketing director Shawn Cabral...


What are the opportunities and challenges for agencies in 2013?

Last week Econsultancy published its Top 100 Digital Agencies Report, detailing the who's who of those in the digital marketing industry.

While many of the names are similar, the emergence of new players indicates that the market is still undergoing continuous disruption as consumer behaviour changes and agencies race to keep ahead of technological change.

To explore some of these issues, we asked Sitecore CEO Michael Seifert for his opinion on the opportunities and challenges for agencies in the coming year. His answers are below...


SXSW video: Review of the Interactive Trade Show 2012

While at the SXSW 2012 Interactive Trade Show, we had a chance to tour the floor and meet with some of the companies on display.

They offered a wide range of marketing solutions and gave us a few seconds of their time to give us their elevator pitch explaining just what they do.

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