Posts tagged with Sky News

Sky's sound social media advice hijacked by brand police

Last night the Guardian released details of an email sent to Sky News employees that outlined new social media guidelines.

Of course, the most sensational part of this - that staff now seem to be banned from retweeting rival "journalists or people on Twitter" - has been highlighted by many amid cries of ‘they just don’t get it’.

6 comments

Sky News wants its staff to embrace social media

Most news organizations get that social media is important. And while many are embracing it, in a lot of cases social media is still kept in a silo.

But Sky News is looking to change that. It plans to install the popular Twitter client Tweetdeck on all of its journalists' computers in an effort to encourage them to incorporate social media into their news gathering efforts.

0 comments

Mobile app review: Sky News for iPhone

Sky News launched an iPhone app this week, which provides the latest headlines, as well as encouraging users to send in their own reports and images.

The app, which is currently top of the free download charts in the App Store, also has a strong focus on video content. I've been seeing how it compares to rival ITN's version.

2 comments

Is Twitter a platform for real time reporting?

Management Today editor Matthew Gwyther is the latest print media veteran to stick the boot into Twitter, labelling it “a tedious fad we would do well to pull the G20 riot policeplug on”.

He lambasts the “news editors at the national newspapers” for wading into Twitter without adequate resources “to do it properly”, while accusing them of being “desperate to keep up with the Joneses”.

“The result is an unwholesome mess - a garbled Babel of nonsense that leaves you screaming for a return to the times when we could read all about it the day afterwards over our Cornflakes on a page of newsprint.”

Word to Matthew: you can read it afterwards! You don't have to tune in to Twitter! It will all become clear the next day.

But there’s a place for Twitter – and a place for real time reporting too...

1 comment