Posts tagged with Smw

How to move 'beyond the like'

As we approach the end of Social Media Week, we caught the last session at Hearst with Beyond the Like for Lifestyle Brands with presentations by Richard Jones of EngageSciences, Eve Sangenito of Brandwatch, David St. John Tradewell of Econsultancy, We Are Social's Robin Grant and Craig Hepburn, Global Head of Digital and Social for Nokia.

One of the biggest takeaways was an urge for marketers to look beyond sheer numbers and to look at who is engaging and what actions these lead to. Why blanket market to 50,000 fans when only 9,000 are actually bringing in the majority of engagement, shares and revenue.

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The lowdown on promoted tweets and trends at #SMWChicago

Marketers are always looking to find the best way to promote their brand full stop. It's their job after all. As social media picks up the drive toward paid media opportunities, it's easy to be confused on which avenues to take and where to move your spend.

Today's session at Social Media Week Chicago, Tweeting Louder - using paid and earned tactics to make noise in the Twittersphere, tried to tackle this topic with Andrea Javor, Director of Digital and Media Strategy with Beam Global (the makers of Jim Beam and Makers Mark), Kristin Walsh, Director of Influencer and Consumer Engagement for FritoLay North America and Brent Hill, the director of the US Central region for Twitter.

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Social Media Week survey: Your take on global brands

All around the world today, Social Media Week (SMW) has hit the streets of cities like London, Chicago, LA, Sao Paulo, and Berlin. As global media partners of SMW, Econsultancy has teamed up to create a survey on Social Media and brands to see how SMW participants views vary from city, country and continent.

Though we'll have people on the ground conducting the survey, we didn't want to leave out anyone who couldn't attend the live events and have the survey online for you to take.

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Social Media Week and Skillshare launch new social media school

Today, Social Media Week has announced its partnership with Skillshare to launch The School of Emerging Media & Technology in the US this fall with plans for international expansion in 2013.

This school aims to be the first accredited school on Skillshare that provides year round training in social media.

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How social is the Social Media Week app?

Social Media Week kicked off yesterday with a global schedule of events looking at how different regions and economies are making use of social and mobile media.

To help people keep on top of the various talks and workshops SMW has launched an official mobile app in partnership with Nokia that runs on Windows Phone, Symbian, Android and iOS.

Due to the nature of the event you would expect the app to set the bar high in terms of usability and social media integration. But is it? 

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