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Posts tagged with Sprite

tumblr

Sprite scores big win thanks to Tumblr's potential for long-term engagement

Drinks brand Sprite managed to outperform its rivals and achieve the greatest exposure on Tumblr in July.

This is despite the fact that it only blogged three updates, while second-placed MTV posted a massive 114 times.

The findings, which come from a report by Simply Measured, show the high potential for long-term amplification on Tumblr compared to other social networks, as nearly all of Sprite’s 85,000 reblogs were owed to a single post made prior to the study period.

The Sprite post in question is an animated GIF of a game of spin the bottle. Not very complex, but it captured the imagination of Sprite’s audience and isn’t something that can necessarily be replicated on other networks.

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