Posts tagged with Staniforth

Edelman's 2012 Trust Barometer reveals good news for digital marketers

Edelman’s Trust Barometer for 2012, launched yesterday globally and today with specific data for the UK, reveals a "systemic decline in trust" according to the PR agency. 

Yet for digital marketers, the growth of the receiver of trust being a ‘person like me’ could spell huge potential.

0 comments

Thoughts on a CIPR/PRCA merger

I always have, and always will be, a champion for PR.

Good PR mind you, PR that is well considered, properly planned, measured and that’s designed to integrate with the broader marketing mix.

But today, I have a problem. It’s that last bit, the bit about PR needing to play well with others that’s giving me grief.

10 comments