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Crowdfunding has fast become a popular way for entrepreneurs and cash-strapped startups to raise money, but increasingly crowdfunding platforms like Kickstarter are being used by big brands as marketing platforms.
Start Me Up is our regular feature profiling startups in ecommerce and marketing.
This week, we've been speaking to PresenceKit, a new platform for app development.
Here's what they had to say...
Focusing on customer experience may be all the rage, but you might not associate it with utility companies.
Bulb is trying to change that (and for renewable energy, too).
We caught up with the team to talk to them about their market.
In January, Donald Trump will be sworn in as the 45th president of the United States.
His stunning upset victory as an outsider with no political experience shocked the world, and now everybody is trying to figure out what the Trump presidency will actually mean.
In our Start Me Up series we profile young digital companies, and this week it's the turn of Whatagraph.
I spoke to marketing manager Giedrė Dubiševaitė about the data visualisation software.
Can Snapchat become more user-centric and provide more opportunities for marketers in its flagship product at the same time?
That is certainly the ambition with the photo sharing app’s new product changes.
Tagvenue was launched in August 2015, and it’s now the UK’s fastest growing venue search engine.
A dry subject, you might think, but the website is a delight and the venues often out of the ordinary.
We caught up with the team to learn more about the startup.
Many people have heard of a virtual CFO, but a virtual CTO is a more novel concept.
However, the idea of getting technical advice only when you need it seems an elegant solution for lean startups who don't have the money to compete in a cutthroat jobs market.
Last week, my business, Phrasee, announced a £1m seed investment. Awesome! Champagne all round! But, getting there wasn’t easy.
See, I’ve never run a fast-growing martech business before. Luckily, I’m a quick learner – and here’s 10 things I’ve learned about startup fundraising since launching 18 months ago.
We all know the music industry is in turmoil, with the rich getting richer and small acts struggling.
GigRev is a social media platform attempting to connect fans and artists, aiming for genuine engagement over Likes and ad revenue.
We caught up with the team.
Augmenting the retail environment with consumer-facing digital technology is always a much debated topic.
Ksubaka is a startup that creates fun digital experiences for consumers whilst delivering brand advertising.
We caught up with the team...
An eye-catching stat from a Forrester report got me a bit worked up today.
The survey concluded that 43% of firms with a mature digital strategy see competing departments wanting to own digital as the most significant barrier to effective digital transformation.
Sheesh, it paints a pretty picture of our industry doesn't it?