One need only look at the trending topics on any given evening to know that Twitter is a popular tool for discussing television shows.
The network has become the go-to forum for reaction to TV programmes and is one of the few things that ensures people still watch live TV rather than relying on on-demand services.
However a new report suggests that Facebook may also be a popular talking shop for TV shows.
This is a topic we’ve previously discussed in articles looking at why Facebook can’t beat Twitter for social TV and a best practice post on driving live engagement.
But the new report suggests we may have been wrong to dismiss Facebook’s potential for TV chatter, with up to a quarter of the television audience posting content related to the show they are watching on Facebook.
The box, the tube, the telly, the television. Are any of us sure the set is set to evolve?
The television is one of those unifying pleasures and most people are already happy with the experience of watching it.
Additionally, advertisers still think of television as the big hitting ad medium, rightly or wrongly.
So, if it’s not broken, why fix it? Or is that the kind of reasoning that stymies innovation?
I think it’s fairly obvious that although we can choose to think of television as a constant, it has changed significantly since it went digital. FreeView in the UK, TiVo, Sky+, on-demand services like iPlayer and Netflix, Apple TV and Chromecast, the impact of Twitter and social TV, Roku, there have been many developments.
But what’s next? Here I’ve tried to sum up some of the innovations for advertisers and viewers I’ve seen in the last few months. See what you think..
H&M is set to launch its entry into the nascent world of ‘television commerce’ during this Sunday’s Super Bowl.
The interactive, 30 second-long ad starring David Beckham will be screened during the second quarter of Super Bowl XLVIII and will allow viewers the chance to purchase the featured products via a Samsung Smart TV. It’s the first of its kind.
It’s an intriguing gambit and one that all marketers, advertisers and anyone with a keen interest in David Beckham running around in his underwear will be paying particular attention to.
If anything it’s certainly raising H&M’s profile ahead of the big game, where the biggest brands in the world fight for the attention of 108m viewers (2013 viewing figures) and can pay up to $4m for the privilege. In fact sneak previews of Super Bowl ads began to appear a couple weeks ago, such is the feverish building-up of anticipation.
H&M's experiment with t-commerce raises a few questions: Is H&M really the first to do this? What are the restrictions of t-commerce? Will t-commerce have a future?
Let's see if we can answer those questions here.
The year is 2031. Flying cars have just hit the open market, the New York Mets are on the verge of winning their first World Series in forty-five years, and television as we know it has ceased to exist.
Let’s first imagine that a super smart group of MIT engineers solved all the technical troubles we’d encounter in switching from a broadcast to a unicast model.
The public’s consumption habits now overwhelmingly favor an on-demand format, and each household is equipped with a SmarTV capable of streaming content instantaneously from anywhere on the web.
Traditional channels have fallen in the face of more agile competition from platforms like Netflix and Hulu, or they’ve adapted to HBO Go-esque versions of their former selves.
When Google purchased YouTube for $1.65bn in late 2006, some wondered whether the acquisition would be the Web 2.0 equivalent of Yahoo's ill-fated billion-dollar purchase of Broadcast.com during the first .com boom.
It was hard not to be somewhat skeptical: YouTube was an expensive operation to run and was facing the same type of legal assault from Hollywood that basically killed Napster 1.0 years earlier.
As homes and offices fill with more and more internet-connected devices, consumers are increasingly consuming content on multiple screens.
Content creators and distributors know this. Advertisers know this. Analysts know this. Entrepreneurs and startups know this.
There are a few times when we realize that a certain technology is going to change everything about our lives: the first time we used a cell phone, received an email, searched the Internet or downloaded a song. This past Black Friday was the day we realized that mobile shopping would have just that sort of impact.
On Black Friday 2012, one out of every four dollars spent online at retail websites came from a mobile device. This amounts to more than $300 million dollars in one day alone. For those retailers who’ve already embraced mobile, it was a day of celebration, a culmination of their hard work and foresight. For retailers who didn’t get their share of this new mobile world, it’s a wake-up call: Get with the mobile program, or have consumers leave you behind.
It's a seemingly great time to be a brand. Our digital world has created numerous challenges in reaching consumers, but thanks to digital channels like social and mobile, there are arguably more opportunities than ever to create connections.
For agencies, whether the digital revolution is a boon isn't always so clear. Yes, agency services are in great demand as a result, but the complexity of digital advertising is creating some significant pain.
Numbers don't lie, or so we're told, and it's no surprise that as advertisers gain more and more tools, they are increasingly looking to see if their assumptions are backed up by the numbers.
This is particularly true when it comes to the $130bn/year television ad market, where advertisers frequently do significant amounts of market testing before rolling a campaign out at scale.
Hollywood may not have a reputation for embracing new channels, but it's increasingly clear that new channels have the ability to help Hollywood's biggest companies succeed as consumers use technology to interact with content in new ways.
This is especially evident in the world of social media. It's increasingly evident that social channels can impact the small screen, and even though television and cable networks may not fully understand what this means yet, many of them are experimenting and investing in social because they see the potential to benefit.