Posts tagged with Trading Desks

The nuts and bolts of programmatic marketing (part three)

My last post covering the mechanics that underpin programmatic media provoked some interesting questions.

In particular, the following comment...

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Programmatic media unpacked (part two)

Before we start, thanks for the feedback on my first instalment on programmatic media, this was much appreciated and forms a useful basis for this next piece.

This post covers the mechanisms that underpin programmatic, and attempts to portray the varying perspectives of those involved. 

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