Posts tagged with Unsubscribes

Email marketing: what makes people unsubscribe?

The start of the New Year always sees a raft of unsubscribes terrorize email marketers around the globe, as users attempt to clear the slate for the year ahead.

But what kinds of emails avoid the annual cull? 

Email app ‘Unroll.me’ recently published a revealing list of popular unsubscribes from 2013. Let’s see which emails are worth having and who’s just spamming...

6 comments

Four common email marketing mistakes that lead to unsubscribes

Growing a high-quality mailing list can be a costly, time-consuming effort, but it's an effort countless companies make for a simple reason: email marketing can be one of the most effective ways to grow a business.

But building a mailing list is only half the battle. The other half: keeping subscribers happy.

16 comments

How to keep your emails relevant to subscribers

It is important for brands to make the unsubscribe process as easy as possible for recipients of marketing emails, but is it possible to pre-empt this and re-engage them with your emails? 

I received an email from HMV today, and this suggests that the retailer is trying to make its emails more relevant to customers. So is this an approach that will prevent customers from unsubscribing?

6 comments

UK retailers need to improve their email marketing: study

The UK's retailers are actually getting worse at email marketing, as many are failing to follow best practice guidelines, according to a new report. 

This is the verdict of dotMailer's Hitting the Mark study of 36 UK retailer's email marketing efforts, which places HMV and Republic at the top of the class, with Currys in last place. 

3 comments

UK retailers need to improve their email marketing efforts

The UK's retailers still have plenty of room for improvement in their email campaigns and are not making the most of tactics which could improve their email ROI, according to a new study.

Marks and Spencer and H Samuel both performed well and scored 81 in the study, but both Somerfield and H&M need to improve, as they were joint bottom on 48. 

Overall scores were down compared to last year's survey, with retailers failing on crucial areas like personalisation and gathering relevant information when customers sign up in the first place.

0 comments

Making the unsubscribe process as painless as possible

If recipients decide that they want to unsubscribe from your emails, it's best to make it as easy as possible as the alternative is having hit the spam button, which can of course be harmful for your sender reputation.

I've been taking a look at some best and worst practice examples from UK retailers...

8 comments

Should you increase email frequency?

It is a temptation for email marketers to begin to send out more offers to customers if current campaigns are working well in the hope that increased frequency will yield greater returns.

This can be a risky strategy though; while more emails may produce better results, there is a point at which customers will tire of too many emails and start to unsubscribe, ignore, or mark emails as spam.

3 comments