Posts tagged with Whole Foods

whole foods juice

On day one, Amazon starts to transform Whole Foods

Amazon's $13.7bn acquisition of Whole Foods, which was announced in June, just closed and on the first day under Amazon ownership, the ecommerce giant began putting its imprint on the upscale grocer.

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Is the Whole Foods acquisition the beginning of Amazon's endgame?

On Friday, Amazon sent shockwaves through the world of retail by announcing its intention to buy upscale grocery chain Whole Foods for $13.7bn.

The deal, which came as a surprise to the markets, knocked nearly $40bn off the market caps of other retails. Kroger, Costco, Target, Walgreens and Wal-Mart each saw their stocks drop by more than 4% following the announcement, and their declines accounted for over $23bn of the market cap losses.

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10 fine digital marketing stats from this week

This week's juicy digital marketing stats include the least engaging brands in the US, excitement about VR, Amazon profits, returns policies, and (altogether now) "much more".

As usual, it would be remiss of me not to plug Econsultancy's Internet Statistics Compendium, too.

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Six delicious YouTube channels from food brands (and two yucky ones)

Like takeaway food, online video can be consumed pretty much anywhere.

Engaging video, with its heritage in television programming and advertising, is eminently sharable through social media, and can be staggeringly successful, or altogether lacking in umami.

So, which brands are using video, and YouTube in particular, to great success? How have these brands approached the creative in shareable content, and who has yet to nail it?

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How Ford and Whole Foods manage social communities

I spent a number of years as a social media manager - first for PayPal, then giffgaff and, most recently, I was the corporate community manager for the BBC. I feel a strong affinity to those behind the brand handle after being through the wars myself. It's not uncommon to spend sleepless nights at a keyboard, or take a night bus home so you can stay above ground to tweet during an issue ,or be attached to your phone on your only vacation in months. This is the current state of our community directors and their staff.

It was great to see Ogilvy feature three social community managers on their recent panel, The Rise of the New Community Manager, as part of Social Media Week. The panelists included Karen Untereker, U.S. Manager, Social Media at Ford Motor Company, Ariel Norwood, Online and Social Media Team Leader, Northeast Region, Whole Foods Market and Vanessa Wojtusiak, Head of Social Marketing, iHeartRadio and was moderated by Rachel Caggiano, Senior Vice President, Social@Ogilvy.

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SBI: Subway proves food porn is a winner

This week it's all about food and games on our weekly showcase of The Dachis Group's Social Business Index.

Our focus is on three well-known brands - the world's largest sandwich chain, a specialty grocery store, and the people behind Monopoly – as analyzed by Lauren Picarello of the Dachis Group team. 

We'll also take a glimpse at the top twenty brands on the Social Business Index, a real-time ranking of more than 30,000 global brands based on their performance in the social space, to see how the biggest brands in social are faring.

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SXSW video: The digital food revolution

At SXSW, the talk is all about food. Whether you're tweeting for a taco truck or searching for the latest social media food app, there seems to be an explosion of discussion in this area.

We had a chance to talk to Ariel Norwood of Whole Foods, Babette Pepaj founder of Bakespace.com and Alexa Andrezejewski co-founder of Foodspotting. What is our fascination with food in the digital space and how can marketers capitalize on that?

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Econsultancy heads to SXSW with #POPupPanel

We know, we know. Everyone is talking about SXSW. Who's going, who's not going and what they are going to see there.  There's already talk of #SXSW blockers on Twitter.

Some of the US Econsultancy team is heading down to Austin this morning, and not only do we have a stand at the Interactive Trade Show, but we thought we'd try to do something a little different.

You love the idea of tweeting for Taco Trucks (and who doesn't)? What do you think about tweeting for your very own panel to come to wherever you are at SXSW? You can do that very thing with #POPupPanel.

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