Posts in Community Management

Facebook's News Feed update is more significant than you know

Here's the lowdown on Facebook's big news recently and why it does matter to you as a user and as a marketer.

It isn't as bad as some seem to be calling it out to be.

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Marketers have more data than ever, so why aren’t they better at experimentation?

The philosopher of science Paul Feyerabend famously wrote that “the only principle that does not inhibit progress is: anything goes.”

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Facebook launches Groups for Pages: what brands need to know and consider

In June, Facebook changed its mission statement to "bring the world closer together" and CEO Mark Zuckerberg announced that "we want to help 1bn people join meaningful communities."

One of the ways Facebook is apparently going about trying to accomplish that is with the launch of Groups for Pages

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Seven steps for managing social media for live events

Social media has become the main place for people to share their experience of events as they happen. 

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Three social media lessons from WWF’s Earth Hour

On March 31st this year, 2.4m people across the globe took action against climate change. 

Some turned off their mobile phones, while others organised community events. But whether large or small, each action was in support of Earth Hour – WWF’s annual event to raise awareness of environmental issues.

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How TfL’s community managers engage with London’s cyclists

Community Management is an increasingly important role for many big brands. For Transport for London Cycling – where social media is at the forefront of a user-facing strategy – this has never been more pertinent. 

I recently spoke with Matt Moran, TfL's Online Community Manager for Cycling, to find out more about his role and how TfL is using social to engage with London's cyclists.

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How utilities brands use social media for reputation management

Whether it’s a general comment or enraged criticism – social media is usually the first place customers go to voice their thoughts and opinions about utilities companies.

Because of this, it is important for brands to have a proper online reputation management strategy in place. 

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Q&A with Nescafé's Community Manager: Melody Meacher-Jones

I’ve recently been exploring the topic of Community Management, delving into what skills are required for the role, as well as a few examples of successful online brand communities.

But what better way to gain insight than speaking to someone with first-hand experience?

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Six successful examples of online brand communities

I recently wrote a beginner’s guide to the role of community management.

Following on from this, I’ve been looking at some of the best online brand communities out there.

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What does a community manager do and what skills do they need?

If you work in social media, explaining your job can be a frustrating experience - especially to family members who probably assume that you just use Facebook all day. 

For Community Managers, in particular, there tends to be a lot of confusion over exactly what the role entails.

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Four crucial elements you need to build a valuable online community

Evolutional research suggests that Homo Sapiens survived over other species due to our ability to be social, meaning that forming communities is innately human. 

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together in hf

Novartis launches a social network for heart failure

When pharma giant Novartis first started marketing Entresto, a heart failure drug, it found itself facing criticism from cardiologists and consumers who felt the company's direct-to-consumer ads were far too negative.

But following that criticism, Novartis has taken a much different approach to promoting Entresto.

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