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Author: Dr Geraint Evans
Dr Geraint Evans is an award winning international marketing professional, board advisor and academic researcher. He has held a variety of global marketing leadership roles and delivered work for brands such as ODEON Cinemas Group, Virgin Media, Tesco, Boots and Whitbread.
Geraint’s focus areas for writing and speaking are emerging trends in customer behaviour, all things digital, brand marketing and product innovation. You can find him on social media @drgoevans
The best brand marketers now instinctively adapt their products and campaigns to handle mobile-first millennials - it’s the new normal, and therefore true brand innovation needs to come elsewhere.
While everyone has been focusing overwhelmingly on digital engagement, some leading brands have noted the resurgence in physical formats such as vinyl. Let’s explore this subtle but potentially incredibly important shift in consumer attitudes, look at who is jumping on the vinyl trend, and what you can learn about brand positioning and new product development.
It was just your average Saturday afternoon with a young child.
You’ve done the ‘I can’t believe it’s only 12.23’ time check on your watch. You’ve done at least one class, one park visit, some dishes and maybe, just maybe are thinking about pouring a ‘it’s the weekend’ glass of wine (other drinks are available). You are also maybe sitting surfing on your phone, and you might happen to open up LinkedIn.. and if you do, you might be in for a big surprise.