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Author: Keith Brown
I ran a successful business in Financial Services marketing for 15 years. Before that, I worked for Lloyds of London, BUPA, Target Life and Next in a number of management roles covering disciplines such as Legal, Business Systems, Marketing and more besides.
Research by YouGov has found that 91% of British consumers have not heard of NFC technology, while 70% have yet to hear of the ‘mobile wallet’.
Though Juniper Research predicts that $50bn in worldwide sales revenue will be generated by NFC mobile payments by 2014, it’s clear that there is some way to go before British shoppers turn their backs on cash in favour of their mobile.