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Over the past few months our Internet Statistics Compendium has seen some increasingly detailed mobile advertising data hit its pages, thanks in part to some free-to-download research over at Kenshoo and IHS.
For today’s post I want to reflect on some of these trends and relate them to some of my own recent experiences of mobile ads – particularly the ever-surprising world of in-app advertising.
The month of June brought a wide variety of studies and reports into marketing and ecommerce in APAC.
Topics include media habits during Ramadhan, B2B sales tactics across APAC, video ad duration vs. popularity, Indian app security, proximity payments in China, and internet addiction in Singapore.
When you're finished reading, subscribers should check out the Econsultancy Internet Statistics Compendium for more insight.
We've got stats full to the brim with fun this week.
From Snapchat to SEO in financial services, from the UK's EU referendum to declining app usage.
We've plenty of diagrams, charts, graphics and visualisations, too.
Wish is a well-funded mobile commerce platform in Europe and North America.
As it is aimed at the deal-mad shopper, it makes a great case study for persuasion in mobile ecommerce.
Let's take a look at some elements of the user experience (which isn't one for the faint-hearted).
Mondo has been billed as "a bank that’s as smart as your phone. Built for your smartphone, this is banking like never before."
The "easy-to-use' app apparently updates your balance instantly, gives intelligent notifications and aspires to be the best bank on the planet.
Well, how could I resist?
Missguided, the 'fast fashion' online retailer, has launched a shopping app built with the Poq platform.
It's not 'officially' available until March 8th, but it's there in the App Store if you search hard enough.
Let's look at some of the key features.
Messaging is already the marketing topic of 2016.
Hero is a new app designed to allow consumers to message businesses. We caught up with its founder, Adam Levene.
Through its fun, intuitive and frankly addictive user interface, Tinder’s simple “swipe right for yes, left for no” approach has earned it a place on mobile home-screens around the world – not to mention a valuation of $1.35bn.
As the popularity (and controversy) of Tinder has grown, many brands have started to copy the brand’s simplistic yes-no interface for their own apps.
This has kicked off a UX and design phenomena rapidly becoming known as 'Tinderisation'.
The new Quartz app is fun, perhaps divisive, but bang on trend, showing us what content distribution might look like soon.
When Quartz was founded, it was pretty revolutionary for news on the web - mobile first, big bold text, single stream layout, changing topics, great data viz, free to use (!), a daily digest email, etc.
Since then, it has adapted somewhat to compete with click bait on social media, but hasn't really been 'bleeding edge' in rapidly-evolving mobile.
The Quartz app changes that. Here are six things to take note of, that all media companies should be investigating.
Rejoice! Yet another social network! They’re so common these days that if we reviewed all of them we’d do pretty much nothing else and our readers would drift away and the bosses would start getting fidgety and… well it just wouldn’t be pretty.
So what makes Peach so special?
The Times launched 'The Times of London Weekly', its international digital offering, last month.
After investigating the app, I loved the idea of it and wanted to try a subscription for a month or two.
One problem, I can't get it in the UK. It's an interesting quirk of the all-or-nothing subscription model; let's take a look in more detail.
The Chinese mobile landscape is a fascinating market to study.
On the first hand we see a vast population over a very large and diverse geography.
This has been the perfect condition for fast mobile growth in recent years, even nearing 100% penetration as we enter 2016.