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Posts tagged with Bidding

Should retailers and travel firms bid on brand terms? Bing says 'yes'

Bidding strategy is crucial to success with paid search, and one of the most vexing questions companies often grapple with is whether they should bid on brand terms.


New report: mobile and social boost growth in paid search technology

This week, Econsultancy published an update to its PPC Bid Management Technology Buyer's Guide. The report estimates that the market for PPC bid management technology will grow by 17% in 2012, in line with the overall North American search sector, which is predicted to grow from a value of $22.9 billion, to $26.8 billion in 2013.  

The report shows that many areas of digital are increasingly integrated, with the biggest opportunities for growth in this sector coming from mobile paid search, a focus on multichannel retailing and the continuing forward march of social media. 

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