Posts tagged with Blogosphere

Gap listened to its customers, or did it?

The social mediasphere can be a cruel place for brands when they make a mistake. American clothing retailer Gap learned that the hard way when it unveiled a new logo on gap.com earlier this week.

The new logo didn't go over too well and received a hefty dose of criticism on Twitter and in the blogosphere. So yesterday Gap threw in the towel and reverted back to its old logo.

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Q&A: Duncan Riley on the evolution of blogging

Duncan Riley on bloggingDuncan Riley is founder and editor of The Inquisitr, a popular blog that has grown to around 3m page impressions in little more than a year. He also founded The Blog Herald back in 2002, and was a co-founder of the b5media blog network. He has also written for Techcrunch. 

As such he knows a thing or two about blogging and I thought I'd catch up with him to find out how he thinks the blogosphere has evolved in the past few years, and where things might be heading in the future.

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How fast is the blogosphere?

How fast are bloggers? According to researchers at Cornell University, it typically took bloggers two and a half hours during the 2008 US presidential campaign to pick up on stories that were broken by the mainstream media.

That conclusion was reached by using computers to analyze 1.6m websites between August and October 2008. All told, these websites published around 90m blog posts and articles.

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The lessons I've learned as a blogger

The blogosphere has changed. The euphoria that marked the rise of the blogosphere has been muted by reality (also known as the global economic meltdown). The passion that characterized the most prominent bloggers has given way to the problems that characterize "success."

Even I'm disappointed in the changes that have taken place in the blogosphere, despite the fact that my role as a D-list contrarian blogger was to point out the inevitable bust that was coming.

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Inauguration streams in on iPhone

How do you spur adoption of an iPhone app? Make it a must-have by Tuesday. Even if it hasn't yet been released.

Hard to concoct a better marketing strategy than live video streaming site Ustream has to spur buzz around a new product launch. You certainly can't fault the timing. Install their iPhone app now (if you can get it, which you probably can't), and you can watch Tuesday's inauguration of Barack Obama as president of the United States anywhere, so long as there's a mobile signal. No computer or TV set required.

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