Posts tagged with Boticca

How 11 ecommerce sites use stock levels to create buyer urgency

In the same way that exclusive offers and flash sales cause shoppers to throw rational thought out of the window, dwindling stock levels create a fear of loss and a sense of urgency that nudges consumers ever closer to making a purchase.

Ecommerce retailers are obviously wise to this as a sales tactic and it's common to see stock information displayed prominently on product pages.

With this in mind I’ve been scouring apparel ecommerce sites to see how different retailers present stock levels as part of their product page design.

Here’s a selection of what I found...

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Pinterest drives more sales than Facebook: stats

Pinterest drives more sales and more new customers than Facebook, according to a study of social media traffic by Boticca.com.

The jewelry and accessories retailer compared engagement statistics from Facebook and Pinterest visitors to see how their behaviour differed.

It found that after integrating ‘pinning’ buttons across its website Pinterest has become its number one social referrer, assisting roughly 10% of sales, compared to 7% from Facebook.

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Pinterest revenue per click beats Facebook, Twitter: report

Businesses, particularly those in the retail industry, may have good reason to be skeptical about Facebook commerce, or f-commerce as it's come to be known, but that doesn't mean that social commerce should be written off.

For a growing number of companies, using social media to drive revenue is not just a dream, it's reality.

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