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Posts tagged with Brewdog

BrewDog turns to equity crowdfunding for US expansion

The fintech revolution might be a threat to major financial institutions, but it's creating new ways for startups and growing businesses to raise capital and deepen their relationships with customers.

The latest example of that: BrewDog, Scotland's largest independent brewery, is using a new crowdfunding law to raise money for its US expansion.

1 comment

Nine small businesses with great Instagram feeds

Instagram is proving to be a hugely important social network for brand marketers.

The limited functionality restricts the ability to drive any direct traffic or sales from the app, but it’s a great way to shape a brand’s image and improve reach among a younger audience.

5 comments

How small businesses can make the most of Facebook

As a small business owner you're in a great position to start exploiting social media for all its worth, adding much sought after personalisation and relevance at an integral stage of your development.

Although social media can be a fairly time consuming practice depending on how many platforms you choose to use, it's also the key way for a small business to develop awareness, raise its profile, gauge its market and interact with existing and future customers. 

As the UK is celebrating its first Small Business Saturday on December 7 2013, here is the second in a series of posts that takes a look at each individual social media platform in turn (last week we looked at Pinterest for small businesses) and highlights how you can achieve the best from each one. 

This week: Facebook.

4 comments

Drinks giant Diageo reels from social media backlash

Global drinks giant Diageo, custodian of iconic brands such as Johnny Walker, Smirnoff, Jose Cuervo, Guinness and Moet & Chandon found itself at the centre of a public relations storm this week after it was alleged that they unfairly intervened at an annual drink industry awards event to prevent a rival from picking up an award.

Independent Scottish brewer, BrewDog claimed that the drinks giant Diageo had brought undue pressure to bear on the organizers of the event to override the decision of the judges to give them an award, allegedly stating that ‘under no circumstances could BrewDog be allowed to win’.

7 comments