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Posts tagged with Cart Recovery

How to successfully engage customers when remarketing

In a post on this site recently, I  looked at some of the top UK ecommerce retailers and evaluated how well they implement remarketing tactics, such as cart recovery.

In doing so I signed up to an account for each of these companies, as is the norm, loaded a basket with goods, abandoned it and then waited to see what happened. 

Since carrying out that experiment I’ve been receiving marketing emails, with varying degrees of regularity, and it got me thinking. Both cart recovery emails and wider email marketing work fantastically well for retailers when properly implemented.

So why do some retailers email me almost every day, whilst others sent hardly any?


Abandoned basket emails: creative vs. best practice?

Cath KidstonWhen it comes to abandoned baskets, all digital marketers worth their salt should be thinking about how to get their hands on every penny that is not being converted on their websites.

Of course we know that through price, stock or postage checking, all abandonments aren’t truly lost customers, but that doesn't excuse the whopping 73% of purchases that are left idle.

A significant chunk of idle baskets therefore are shoppers who are in the purchase phase and should be followed up with a targeted email.