Posts tagged with Ces

fridge

Why won't internet fridges go away?

Every year at CES, internet fridges delight the masses (of journalists) who scurry off to write arch pieces on the internet of things.

I didn't attend CES, but nevertheless I'd like my oportunity to shout into the wind.

Please. I need this.

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Image by Turkletom (http://www.flickr.com/photos/turkletom/)

Three reasons why digital marketers should revisit augmented reality in 2014

AR (augmented reality) gets a tough rap in digital marketing circles. To date, the technology is still most visible powering children’s games and providing 3D thrills that use your tablet or smartphone to layer digital information or graphics over real-world objects. 

With wearable tech exploding off the tradeshow floor at CES, and Google Glass finally infiltrating mainstream press, it’s time to take a serious look at augmented reality in modern marketing and the enterprise.

Here are three reasons why I’m betting on seeing more use of AR from savvy brands and agencies in the year(s) to come.

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rapid adding machines

CES 2014 product launch roundup: Yahoo, wearables, Dual OS

The Consumer Electronics Show is big business. It runs in January each year, at the Las Vegas Convention Center, one of the sprawling venues for which Google provides Indoor Maps.

If you’ve never heard of CES, it’s where tons of new tech is debuted, from new tablets to robotics, new games to 3D printing.

Incidentally, CES has an interesting history that goes back to 1967. It was the place that technology such as the VCR first saw the light of day.

In the ‘90s, CES used to coincide with the AVN Adult Video awards; you must read a wonderful essay by David Foster Wallace, with lots of fascinating insight into both shows (the most popular venue at CES for a number of years was the Adult Software exhibition, but thankfully things have moved on since then, tech is even bigger business and attracts less of these crazy sideshows).

Anyway, I digress; let’s have a rundown of CES 2014 interesting product launches so far that might just affect the world of digital and marketing.

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Five trends from CES that marketers need to know

The electronics industry just wrapped another CES, where the latest innovations in televisions, wearable tech, and mobile computing were out in full force.

What can digital marketers infer about the future media landscape from the hardware giants and new startup entrants in consumer hardware manufacturing?

Here are five trends and thoughts on why they are worth following.

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Connected TV: journey to the centre of the living room

As this year’s Consumer Electronics Show (CES) came to an end, the shiny, light-weight, thin gadgets were packed away and the technology industry took a step back to evaluate which ground-breaking development will really make a difference to consumer’s everyday lives.

While the in-car technology, digital health devices, ultrabooks and smartphones will all undoubtedly impact and improve our lives, it was the connected TVs that created the greatest buzz.

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CES promises plenty of tablet action

The International Consumer Electronics Show, or CES as it's widely referred to as, begins tomorrow.

While it may be losing its "clout", it's still one of the biggest venues for companies to launch their new products at - and CES 2012 will be no different.

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CES 2009: the 3 biggest news items

CES, the world's largest consumer technology trade show, started yesterday.

Despite the economy and speculation about the economy's impact on CES this year, CES seems to be doing alright this year and is still one of the most important technology trade shows in the world; the place where hot new consumer gadgets are launched and big announcements made.

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