Posts tagged with Chief Marketing Officer

From zero to CMO: Five essential steps

Almost everyone is planning their next career move and they often think about what they need to do to make it happen.

Some, however, have a longer time horizon and bold ambitions. They may be writing email copy now, but they have visions of becoming the chief marketing officer (CMO) one day.

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Chief Customer Officers (CCOs): A fad or the future?

In my previous article I looked at the rise of the Chief Digital Officer.

However, in that piece I suggested that the “transformer CDO” is very similar to the Chief Customer Officer, the latter also seeing a dramatic rise in popularity in the last two years.

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