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Local technology and expertise is the key to biddable media success in the APAC region.
I recently spoke to Hannes Ben, Chief International Officer at independent agency Forward3D, about the skills needed in APAC and the idiosyncracies of branded paid search.
This week's news is short but, like all those left-over Christmas Ferrero Rochers, incredibly sweet.
Redundancies feature heavily, as do airships and talking cars.
We've got some really interesting APAC stats from November 2016.
Highlights include the effectiveness of branded content, uptake of mobile wallets in India, and most influential brands in China.
Alibaba is this year referring to Single's Day as the '11.11 Global Shopping Festival'.
That's a pretty clear statement of intent, with the online retailer aiming to create a worldwide event.
It also hints at the growing trend of international, cross-border purchases by Chinese consumers, particularly the middle classes.
Here are the most eye-catching digital marketing stats from APAC in April.
This month's topics include WeChat, video advertising, Indian ecommerce, Chinese digital agencies and much more.
More stats are available in Econsultancy's Internet Statistics Compendium.
Last week, Waitrose announced it would sell 30 products through the Royal Mail online shop on China's Tmall.
Such inauspicious beginnings in its 59th international market could, Waitrose said, turn into its biggest overseas market in three to five years.
But, so shortly after ASOS decided to mothball its Chinese website, why is Waitrose so confident?
Every quarter, Econsultancy delivers an update on the major internet players in China and their user experience.
Subscribers can download the full China Digital Report, but I've had a skirt through and picked out some interesting bits you may or may not know about digital in China.
This month's APAC stats roundup extols the power of ecommerce in APAC and the rush for marketers to master marketing automation.
Other topics include Facebook in Southeast Asia, media use in Australia, car buying in Singapore and the continuing trouble with the display advertising model.
For more stats, subscribers can download our Internet Statistics Compendium.
Western brands are constant targets of counterfeiters, often from China.
But in the digital world, does China still deserve its reputation as a copycat?
For years in the Econsultancy London offices there was a QR code stuck to the microwave that took the unsuspecting scanner to a video of George Dawes' song, 'Peanuts'.
The joke was that this QR code was a bit of an easter egg for anyone crazy enough to both have a QR reader app and be willing to scan in public ("Wow, you're a scanner, man. Far out.")
In China, QR codes are less of a joke. Much less.
Here are 10 ways they are used.