Posts tagged with Clearleft

Q&A: Andy Budd on the current state of UX design

Traditional thinking dictates that designers create the products and marketers sell them.

Then along came Apple and its beautifully designed products that practically sold themselves with almost zero marketing effort.

What came next was a huge amount of mediocre products needing ever-increasing budgets in order to highlight differences and features that may not have existed in the first place.

User experience designer and CEO of Clearleft Andy Budd believes that product and marketing teams need to work closer together and that the relatively new field of User Experience Design is the glue to achieve that.

I spoke to Andy Budd about all matters relating to UX last week. 

Andy Budd is also one of the speakers at Econsultancy's Festival of Marketing in November. Our two day celebration of the modern marketing industry also featuring speakers from LEGO, Tesco, Barclays, FT.com and more.

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