As Twitter grows, it's more difficult to digest your own activity, to search for trends and content, and to find the right people to engage with.
To the already swollen ranks of Twitter clients comes Tame. Tame claims to provide further context for the user.
I asked a few questions of their team, to find out more about the service.
I like to think I've seen a lot of tweets, enough to know a good one when I see it.
So often, I am completely exasperated looking at the dadaist sludge that dribbles out of corporate and brand Twitter accounts. So I've decided to do something about it and write this complete guide to writing interesting tweets.
It's somewhat subjective, but I've given at least 60 tweets here to illustrate my various points. I'll define interesting as something funny/persuasive/compelling/thought-provoking/informative etc - pretty much any tweet that can draw the user's attention.
There is a lot of 'don't' as well as a lot of 'do', and of course, knowing your brand and your audience is key to interesting your followers.
Hopefully there'll be some scenarios you recognise in here, and some reminders.
Please leave your pet hates and great loves in the comments below.
Publishers who permit disrespectful, spammy comments about their stories are discouraging people looking for intelligent conversations and undermining their brands.
They should implement policies, such as moderated comments, to create a more civil discourse.
Let’s be honest. Click farms aren’t exactly a big secret. Buying ‘likes’ and Twitter followers is a well-known shady practice.
What the Channel 4 Dispatches investigation on #fakefans has shown us is the process behind the (fake) stats.
As of April 1, the Financial Services Authority has been replaced by two new bodies, the Prudential Regulatory Authority (PRA), which regulates the operations of financial organisations, and the Financial Conduct Authority (FCA), which monitors how financial organisations treat consumers.
As far as the FCA is concerned, whether financial organisations choose to communicate over social media channels or in print, the rules remain the same.
The communication must be clear, fair and not misleading, regardless of which channel the message is broadcast over.
The FCA has already stated its intention to monitor what financial organisations are getting up to on social media, and it uses Twitter itself.
Today, live events and social media go hand in hand. Get your social media management right and you can enhance the live event experience not just for attendees, but for those watching via Twitter, Facebook or Google+.
Social media can contribute to the success of an event, whether it’s a conference, a sports match, or live chat during a TV show.
But with people posting to different channels from all angles, it’s hard to know where to begin managing and curating all that content in order to improve the experience of attendees and viewers, and not swamp them.
Fret not: here’s how to run a tight ship.
The explosion of social has been tremendous. Facebook is closing in on one billion active users, while Twitter approaches 200m, not to mention fast-emerging platforms like Google+, Instagram and Pinterest.
Social networking is the most popular online activity making up 19% of all online time, or nearly one of every five minutes, up from only 6% in 2007.
Community management and whether or not it should be outsourced to agencies has been a point of discussion ever since brands started dipping their toes in the social media pool.
We expect this debate to continue as the social channels mature, but here are three reasons why this role in the marketing mix sits better outside of the organisation.
When you read that just 11% of retailers respond to negative comments on Facebook, while 81% of businesses use social media for marketing, it’s clear that something has gone drastically wrong in the world of social customer services.
But what, exactly?
After reading the shocking statistics in Vikki Chowney's social customer service post on Econsultancy a few weeks ago, I asked several of Our Social Times' largest clients why their customer services teams hadn’t fully adopted social media yet.
Here’s what they said, with added notes and suggestions.
This week, Lady Gaga became the first person to exceed 20m followers on Twitter.
These are huge numbers, but volume rarely means anything on its own. The interesting point here is that this community really are her 'followers' - in namesake and in the way they respond to her.
They are more loyal than a brand could ever dream of, but there are some lessons that we can all take on board and implement when trying to build a community either online or off.