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The customisable features in Google Analytics are great for extracting maximum value from your data.
Here I've gathered together a selection of custom reports, dashboards and advanced segments to help you measure SEO efforts more effectively.
Some you'll need to create yourself, following the instructions, while the rest you can just click and download and save lots of time and effort.
Just click the download links when logged into you Google Analytics account to add them to your profile...
Custom reports are perhaps the most useful feature in Google Analytics, as they enable you to find the data and presentation that best suits your business goals.
I'm no big Google Analytics expert, instead I've picked it up and figured things out as I've gone along, mainly with the aim of understanding our users' behaviour and improving this blog.
I explain more of my approach to measuring and optimising this blog here, but I wanted to provide a beginner's guide to creating custom reports.
If this is too basic for you, or I've made any glaring errors, please forgive me (and put me right in the comments), but I hope this will be useful for you.
So here's how to create a basic custom report from scratch...
Since it's free, and ubiquitous, small businesses are likely to be relying on Google Analytics for online measurement.
Indeed, our Online Measurement and Strategy Report 2013 found that 56% of businesses rely exclusively on Google for data analytics, while others use GA in conjunction with paid analytics services.
Even if you're no data expert, you can still find some valuable insight from the basic reports in GA, which can be very useful for your business.
Also, ready-made custom reports and dashboards can save you a lot of time.
As the UK is celebrating its first Small Business Saturday on 7th December 2013, I've rounded up some useful examples which should be helpful for SMEs.
(By the way, if you don't have Google Analytics, read this post by Google's Daniel Waisberg on setting up and using Google Analytics).
As reported earlier, Google announced some shiny new analytics features yesterday, with 36 more to come over the course of the week.
I asked a few analytics experts for their views on the new features, which are most significant, and how they could be put to use by online businesses.
Yesterday's Google Analytics Summit contained 14 new product releases, with perhaps the most interesting being the ability to view demographic data.
The Google Analytics blog has a rundown of all the new features, but here are a few of the most significant...
I was reading this article on paidcontent over the weekend, which points out the value of analytics to publishers, but only if they are using the right metrics.
The key point was the danger in focusing on pageviews, as this doesn't necessarily help to build the kind of audience that publishers and their advertisers need.
I would agree with that, and though pageviews are not insignificant, there are many more useful metrics for publishers to view.
In this post, I'll attempt to answer the question by sharing some of the ways I use Google Analytics for this blog, while this post presents 10 shortcuts to Google Analytics reports and dashboards for publishers, bloggers and content marketers.
This post presents 10 shortcuts to Google Analytics reports and dashboards for publishers, bloggers and content marketers.
I've compiled these from various sources, but I'm sure there'll be some more useful reports out there, so please share them in the comments...
If you are logged into your Google Analytics, just click the download links, and the reports and dashboards can be saved to your acount.
A bit of customisation always helps if you want to extract maximum value from Google Analytics.
Custom reports are a great way to do this, but custom dashboards also play a useful role, allowing you to view key metrics at a glance and tailor the view to your own needs.
Here I've rounded up 10 custom GA dashboards from various sources.
Just click on the link under the screenshots to automatically add these to your Google Analytics profile...
At Google's annual I/O developer conference, an important new feature to Google Analytics was announced that's going to turn mobile marketing on its head.
Built on the back of the new Universal Analytics platform and its baked-in ability to track users across sessions and devices, Cross Device Measurement is like Multi-Channel Funnels for devices.
And it's huge....
Along with custom reports (and sometiimes in conjunction with them), custom advanced segments are a great way of gaining extra insight and value from your Google Analytics account.
In this post, I'll round up ten very useful custom segments that you can import straight into your GA account, and save yourself the trouble of creating them yourself.
Please suggest any other segments you find useful in the comments...
Google Analytics is a great tool, but its standard reports can be limited, so a little customisation is necessary to improve the quality of insight you can gain.
One way to do this is to create custom reports, which is an excellent idea, and another is to use GA's advanced segments, which allow you to filter reports to find the insights you need.
In this post, I'll explain how to use advanced segments. It's for GA beginners really, so I apologise in advance to any GA experts reading this...
Last week I published a list of ready-made custom reports for Google Analytics, including ways to measure links, PPC campaigns, sales by time of day and more.
The reaction was very positive, and in the comments and related G+ discussion, more great custom reports were suggested, so I've rounded them up here.