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Posts tagged with De Beers

How Tesco, De Beers and others use digital to enhance the in-store experience

Tesco has announced the roll out of new digital screens that will deliver customised ads based on the age and gender of its customers.

It’s an interesting move and is just the latest example of brick-and-mortar retailers using digital technologies to help personalise the shopping experience.

Read on to find out more about Tesco’s latest trial as well as details of recent examples of other brands that are embracing digital in-store.